AN ITALIAN STORY, SINCE 1959
In 1959, Italian entrepreneur, Luigi Cappio founded IVY OXFORD in Milan, turning his globally minded vision into reality.
From its inception, the brand embraced a preppy elegance with its characteristic creativeness, sartorial skill, selection of fabrics and attention to detail.
Throughout the following decades, IVY OXFORD has remained true to its brand DNA while at the same time working to constantly evolve projects on an international platform. Its iconic garments, ongoing passion and constant momentum towards the future are the cornerstone on which the brand’s history is built.
Today IVY OXFORD is not just a brand - it’s a state of mind, independent, cultured and contemporary.
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1960
IVY OXFORD’s expansion throughout Italy solidified its identity blending Ivy League with Italian tailoring to reinterpret the preppy look, essential, timeless elegance.
1980
These ten years signaled a phase of consolidation for the brand which was able to reinforce its market presence while refining product offering but keeping style and message constant.
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2000
Key players in the new millenium: performative innovation and new fabric offerings with water-proof wrinkle-free jackets introduced in 2002 and belts, bags, scarves and caps added to their accessory range in 2009.
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2015 - Today
TANTAROBA S.r.l., under the leadership of CEO Carlo Mantori, acquired ownership in 2019 of IVY OXFORD. With his more than 20 years of experience in fashion and brand activation Carlo has brought a new strategic vision to IVY OXFORD, one that is focused on international growth, digital acceleration and exclusive partnerships, at the same time, honoring the elegance and heritage of the brand.
1950
Luigi Cappio launched IVY OXFORD in Milan in 1959 with a small collection of outerwear jackets and coats inspired by the U.S. military look: the flight jacket, the Varsity jacket, the Parka in water-repellent poplin, the Montgomery jacket and the navy blue Peacoat. These iconic pieces became the foundation of the Brand’s DNA of functional pieces in technical fabrics.
1970
Luigi Cappio sensed that the Italian market was mature enough for him to distribute the brand on a national basis. This decade brought IVY OXFORD’s signature look to front stage with casual but formal menswear noted for quality fabrics and understated style.
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1990
In 1998 IVY OXFORD became exclusive licensee for Schott NYC, makers of the legendary American flight jackets; a collaboration that strengthened the brand’s positioning in premium outerwear.
2010
The company, based in Busto Arsizio on the outskirts of Milan, and employing 50 or so persons, stayed true to its motto, “Renewal through continuity” and in spite of a difficult period for multi-brand retail, opened branded corners in various shopping malls garnering positive results. While awaiting market recovery and better times, plans were drawn up for a mono brand store rollout.
IVY OXFORD further expanded its international presence exhibiting at trade fairs in Eastern Europe and China. At Pitti Uomo it showcased new performance fabrics ensuring breathability, weather resistance and superior comfort.
